Deepfakes, fake CEOs, fake love: the new age of AI crime

For most people, AI has been synonymous with convenience and productivity. But a silent shift is underway. The same technologies that power everyday assistance are now being used to imitate identities, influence emotions and fabricate realities with unprecedented accuracy. As these capabilities accelerate, the nature of risk in our digital lives is changing in ways we are only beginning to understand.

What once felt like fringe, experimental misuse has quickly moved into the mainstream. Deepfakes are no longer confined to entertainment, social engineering no longer relies on guesswork, and online interactions are no longer easy to verify. Individuals and organisations alike are finding themselves navigating a world where traditional instincts are no longer reliable, and where trust must be rebuilt from the ground up.

In this ABP Live feature, our MD Deviprasad Thrivikraman examines this evolving landscape and reflects on why awareness, vigilance and informed action matter more now than ever. The piece delves into the broader implications of AI-driven deception and highlights the mindset shift required to stay safe in a reality where seeing is no longer enough.

If you want to understand why the conversation around AI safety has become urgent and what it means for the way we live and interact, this is a story worth reading.